Pradeep Anand is President of Seeta Resources, a consulting firm that helps businesses to accelerate their revenue and margin growth. He has more than 35 years of marketing, pricing, and business strategy/execution experience in the oil & gas, technology, and engineering industries. Pradeep speaks often at business conferences and at firms, and has been published extensively in leading industry magazines and journals, and newspapers. He has been an Adjunct Professor of Marketing at University of Houston's Bauer College of Business' MBA program. He serves on the Advisory Board of the University of Houston's College of Technology and its India Studies Program. Pradeep authored a novel, An Indian in Cowboy Country, which is about an Indian engineer's sometimes humorous, sometimes poignant struggle to fit and assimilate into the fabric of life in Texas.